An app prototype that I designed with some development feedback from Nicholas
Glenn, co-founder of Helpful Human in Seattle.
Digital layers allow us to connect with our "friends". But if I wanted to host a block party
for people I don't know I would have to print physical flyers and stick
to their doors.
What's out there?
Message your neighbors
Barrier to entry
Only works at home
No incentive to be active
Low barrier to entry
Less focus on profiles
Voting system became a popularity contest
Conversations are public
Location can be attached
Location isn’t required
Messages are tied to a username
Yik Yak’s ultimate failure became a point of study. I determined that much of their failure
was due to the platform-centric popularity contest, the distraction of profiles, and the
targeting meaningful use-cases. These helped guide a few goals for the feature set of
Focus on where the message came from, not the person
Feel secure and accountable to prevent bullying
Easy to filter information into what you’re looking for
Not try and be another social network
Include an incentive to be active on the platform
Support multiple use cases
Map or list?
I initially had wanted to see communication visually on a map. Based on using similar
the need for a list view was very apparent. Toggling between these would support different
methods of discovery.
Major screens were laid out, with all major features broken down in a Marie Kondo sort of
The placement of these features focused on the proximity to the right thumb, followed by
cues taken from the placement of similar features in other apps.
Early motion mockups were created and tested on real humans!
Post categories were narrowed down based on feedback.
Screens were fleshed out with an appearance close to the original wireframe. This would
facilitate further testing.